Market360 is a Kenyan startup that aims at enabling consumer brands to manage their field sales activities and grow their distribution channels. It contributes to improved customer service through sales optimization, distribution, and marketing activities and teams based on market trends and consumer purchasing habits.
The startup launched Troops in July 2020. It is a solution that leverages youth sales agents through order collection. The agents are paid through commission upon fulfillment of an order by the partner distributors. Troops was a success hence leading to the initiation of RejaReja.
“Following a successful pilot in Nairobi, we are excited to expand our new retail business into a B2B wholesale e-commerce marketplace and rebrand to RejaReja. While Troops purely leveraged on gig-workers for order collection and fulfillment, RejaReja allows retailers to self-serve through a website and mobile app.” Co-founder & Chief Executive Officer Tesh Mbaabu tells Founder360°.
RejaReja is a self-service wholesale e-commerce platform that aims at providing efficient and timely delivery of goods for shop owners. It creates a self-service channel for shop owners to source and re-stock the inventory they need and get it delivered directly to their store from the nearest distributor within hours.
Besides, the platform offers its customers working credit and more value-added services to help them grow their revenue streams and margins through working with strategic partners. It revolutionizes retail distribution and drives financial inclusion in Africa using technology. Thus, helping businesses across the supply chain increase their efficiency and providing them with tools to conduct their business seamlessly and more profitably.
RejaReja helps small shop owners with inventory management and other inefficiencies that they face in the supply chain while creating employment for thousands of youth gig workers through their ecosystem.